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Thursday, August 7
 

11:30am PDT

PANEL: Scrappy & Smart: High-Impact MedTech Marketing on a Lean Budget
Thursday August 7, 2025 11:30am - 12:15pm PDT
Launching innovative medical technology often means working with limited budgets and lean teams – sometimes even as a solo marketer. How do you build buzz, educate clinicians, and drive commercial success without massive resources? This panel dives into practical, proven, and scrappy strategies specifically for resource-constrained MedTech marketers. Hear from those who've successfully launched novel devices while wearing multiple hats – from content creator to demand gen lead to brand strategist. Discover how to maximize minimal spend, transform clinical data into compelling narratives, leverage digital channels and clinician voices effectively (like on LinkedIn!), and build a scalable marketing engine from the ground up using clever tools and tactics. You'll leave with actionable strategies you can implement immediately to punch above your weight and achieve significant impact.
Speakers
avatar for Reena Mishra

Reena Mishra

Head of Marketing, AngioSafe, Inc.
With over 20 years in medical device marketing, Reena has demonstrated success in product development, launching, promoting, commercializing, growing revenue and scaling the business for first-of-kind medical technologies. I've worked with both fast-paced Silicon Valley venture-backed... Read More →
avatar for Debbie Donovan

Debbie Donovan

Head of Commerical Operations, Materna Medical
avatar for Hans Kaspersetz

Hans Kaspersetz

CEO, Oralucent
Hans Kaspersetz and Executive Member of the Board of Directors at Oralucent, Hans Kaspersetz is leading the company’s mission to revolutionize oral care through its innovative light therapy technology. With over 24 years of experience in healthcare marketing, particularly in biotech... Read More →
Thursday August 7, 2025 11:30am - 12:15pm PDT
 
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