9th MedDev eMarketing Summit: Full Schedule

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9:00am PDT

Chairperson's Day Two Opening Remarks

Friday August 8, 2025 9:00am - 9:10am PDT

Speakers

Mark Coulter

CEO, Curtis & Coulter LLC

Mark Coulter is a Scottish Entrepreneur, Public Speaker, Actor & Acting Coach based out of San Diego. He is currently the CEO of events agency ‘Curtis & Coulter LLC/Mark Coulter Media’. Before co-founding Curtis & Coulter with his colleague Simon Curtis in 2013, he held sponsorship... Read More →

Friday August 8, 2025 9:00am - 9:10am PDT

Chairperson's Remarks

9:10am PDT

Traditional AI v Gen AI: Leverging AI to Supercharge your Marketing Strategy

Friday August 8, 2025 9:10am - 9:40am PDT

This session will look into combining the best elements of AI strategy for marketing success with your campaigns

Speakers

VJ Bala

Chief of Staff, Global Marketing, Resmed

VJ is Chief of Staff for Global Marketing at ResMed ($4.5B), leading transformation to drive MedTech growth through product commercialization, provider and consumer activation, and digital experiences to diagnose and treat chronic conditions. Recently as CMO and Marketing P&L owner... Read More →

Friday August 8, 2025 9:10am - 9:40am PDT

Session

9:40am PDT

Using Social Media Influencers to Build your Medical Device Brand

Friday August 8, 2025 9:40am - 10:10am PDT

Using social media Influencers to Build your Medical Device Brand :The impact of using influencers in social media cannot be understated, but for many (particularly in the medical device space), finding a strategy that helps build a brand authentically can be elusive.

This session covers:

Understanding the value of influencers for medical devices
Who is the ideal influencer candidate
How to best leverage them to build your brand

Speakers

Wendy Suljak

Associate Vice President, Consumer & Practice Marketing, Neuronetics, Inc

Wendy is a results-driven marketer passionate about consumer/practice/HCP marketing, brand development, and managing highly effective teams in the MedTech space.Throughout her career, I've successfully led marketing campaigns that have increased brand awareness and fostered deep connections... Read More →

Friday August 8, 2025 9:40am - 10:10am PDT

Session

10:10am PDT

Are you Solving for the Correct Variable? The Power of Reframing the Problem

Friday August 8, 2025 10:10am - 10:40am PDT

Speakers

Bobak Salahi

Manager - Portfolio Marketing, Biotronik

Bobak Salehi is the manager of clinical and scientific communications at BIOTRONIK Inc., a leader in the development and manufacturing of unique cardiovascular and endovascular solutions. With an MBA in marketing and B.S. in life sciences, Bobak has lead the creation and implementation... Read More →

Friday August 8, 2025 10:10am - 10:40am PDT

Session

10:40am PDT

BREAK

Friday August 8, 2025 10:40am - 11:10am PDT

Break

11:40am PDT

Clinical Data on Shoestring to Expand Marketing Claims

Friday August 8, 2025 11:40am - 12:10pm PDT

Situation: Milli Expanding Vaginal Dilator's Regulatory Arc: Wellness to Rx to OTC
Solution: Developed a study protocol and clinical operations POMPOM - Milli
Implementation: Recruitment strategies and metrics
Results: Used baseline data to expand marketing claims
Learnings and Next Steps: lather-rinse-repeat

Speakers

Debbie Donovan

Head of Commerical Operations, Materna Medical

Friday August 8, 2025 11:40am - 12:10pm PDT

Session

12:10pm PDT

Doing More with Less as a Start Up

Friday August 8, 2025 12:10pm - 12:40pm PDT

This session will focus on How an Early Stage Med Device Start Up Leverages ML & AI to Compete with Larger Companies

Speakers

Hans Kaspersetz

CEO, Oralucent

Hans Kaspersetz and Executive Member of the Board of Directors at Oralucent, Hans Kaspersetz is leading the company’s mission to revolutionize oral care through its innovative light therapy technology. With over 24 years of experience in healthcare marketing, particularly in biotech... Read More →

Friday August 8, 2025 12:10pm - 12:40pm PDT

Session

12:40pm PDT

The Power Trio: How Sales, Finance, and Marketing Win Together in MedTech

Friday August 8, 2025 12:40pm - 1:10pm PDT

Matt brings extensive experience leading sales teams at top med device companies and is passionate about the role of cross-functional collaboration in driving commercial success.

Speakers

Matt Dambeck

Chief Revenue Officer, Genesee Biomedical Inc

Friday August 8, 2025 12:40pm - 1:10pm PDT

Session

1:10pm PDT

LUNCH

Friday August 8, 2025 1:10pm - 2:10pm PDT

Lunch

2:10pm PDT

PANEL: Future Trends in Medical Device Marketing

Friday August 8, 2025 2:10pm - 3:00pm PDT

This Panel will take an overall perspective of upcoming trends and what to look out for impacting device marketing in 2025 and beyond!

Moderated By Michael Krachon of Theragenics

Speakers

Bobak Salahi

Manager - Portfolio Marketing, Biotronik

Michael Krachon

President, Theragenics

Michael L. Krachon brings more than 30 years’ experience of progressive growth in sales, marketing and management in the medical industry. Mr. Krachon is President of Theragenics Interventional, following previous positions at IsoRay Medical and CR Bard. Over his career Mr. Krachon... Read More →

Friday August 8, 2025 2:10pm - 3:00pm PDT

Panel Discussion

3:00pm PDT

Fusing Influencer & Community Marketing for Explosive Campaigns

Friday August 8, 2025 3:00pm - 3:30pm PDT

This session will be a case study covering:

-HCP and Consumer healthcare influencers
-Healthcare communities as Influencers
-Communities full of micro and nano influencers
-Usage rights for paid media across community and modelled audiences

Speakers

Malcolm Bohm

President, StayHealthy Inc

Experienced and successful entrepreneur in clinical development, marketing and advertising for pharma, biotech, medical devices and diagnostics. I have worked in LifeSciences sector for 30 years. Founded and successfully exited three companies spanning rare diseases, data driven patient... Read More →

Friday August 8, 2025 3:00pm - 3:30pm PDT

Session

3:30pm PDT

The Role of Digital Transformation in MedDev Marketing Research

Friday August 8, 2025 3:30pm - 4:00pm PDT

This session will explore how digital tools like social listening, AI-driven insights, and advanced analytics are reshaping the MedDev marketing research landscape. How can these technologies lead to more precise and actionable insights?

Speakers

Alissa Tambone

CEO, Swell Research

Friday August 8, 2025 3:30pm - 4:00pm PDT

Session

4:00pm PDT

Chairperson's Closing Remarks & End of Conference

Friday August 8, 2025 4:00pm - 4:05pm PDT

Chairperson's Remarks