9th MedDev eMarketing Summit

This session will share strategy, marketing tactics, sales execution and KPI/Biz results from two past case studies where we approached things differently:

Topics Include:
- Key is taking market share/winning hearts and minds when you cannot compete with the awareness/promotional spend of the market leader.
- How should one set themselves up for success, how can one truly drive awareness/trial, how can one keep motivation and energy across their own team?
- How can one be prepared for competitive reaction from the incumbent and maintain momentum for the future?