9th MedDev eMarketing Summit

We work in an industry built to help patients, yet we rarely ask them to lead the way. Too often, patient voices are translated or filtered through professional lenses that strip them of meaning. Together, Angela & Sarah have a shared vision that marketing should be by patients, with patients—not about patients.

Session Takeaways:

- Why patient-first marketing leads to stronger long-term outcomes and more qualified engagement/sales.
- How to move beyond the traditional “patient story” into meaningful co-creation across all touchpoints.
- How communication coaching and patient-professional translation closes the gap between insight and impact.