9th MedDev eMarketing Summit

Launching and scaling an OTC medical device In this session we’ll review how Active Skin Repair an OTC medical device built a direct-to-consumer model outside of mass retail.  In this discussion we’ll review the marketing channels used to launch and scale the brand.  

This session will cover:
- Launching and scaling an OTC medical device
- Understanding your customer demographic and psychographic characteristics
- Media buying and attribution