9th MedDev eMarketing Summit

Synopsis:
With the rise of pharma-based competition in sleep apnea treatment, Resmed is navigating a new era of disruption in the OSA market. This session will explore how Resmed is strategically reinforcing CPAP as the gold standard in sleep apnea care through compelling campaigns, targeted provider education, and narrative control that enhances MedTech's role as educator and trusted authority.

Key Take-Aways:

• Owning the Narrative in a Disrupted Market: Learn how Resmed is challenging  "easy to prescribe" messaging and positioning CPAP as the most effective solution for a broad, complex patient population.
• Marketing with Purpose: Get insight into how Resmed is breaking stigma, reaching consumers directly, and educating primary care providers through audience-specific campaigns.
• Strengthening the Patient Journey: Discover how Resmed is reducing friction across the care pathway with integrated solutions, real-world evidence, and a focus on long-term patient outcomes.