9th MedDev eMarketing Summit

Synopsis:  In a world obsessed with automation and algorithms, the fundamentals of human connection still reign supreme. This talk explores how traditional marketing principles can be supercharged—not replaced—by AI.

AI is a tool, not a replacement for human insight and emotional intelligence.
Core principles like storytelling, brand trust, and customer experience remain unchanged.
How empathy, segmentation, and consistency still drive long-term value.