9th MedDev eMarketing Summit: Full Schedule

8:00am PDT

Check-In/Morning Refreshments/Exhibit Showcase

Thursday August 7, 2025 8:00am - 9:00am PDT

Break

9:00am PDT

Welcome to MedDev 2025

Thursday August 7, 2025 9:00am - 9:05am PDT

Speakers

Mark Coulter

CEO, Curtis & Coulter LLC

Mark Coulter is a Scottish Entrepreneur, Public Speaker, Actor & Acting Coach based out of San Diego. He is currently the CEO of events agency ‘Curtis & Coulter LLC/Mark Coulter Media’. Before co-founding Curtis & Coulter with his colleague Simon Curtis in 2013, he held sponsorship... Read More →

Thursday August 7, 2025 9:00am - 9:05am PDT

Welcome

9:05am PDT

MedDev 2025 Ice Breaker Game!

Thursday August 7, 2025 9:05am - 9:25am PDT

Speakers

Mark Coulter

CEO, Curtis & Coulter LLC

Thursday August 7, 2025 9:05am - 9:25am PDT

Icebreaker Game

9:25am PDT

Chairperson Day One Opening Remarks

Thursday August 7, 2025 9:25am - 9:30am PDT

Speakers

Mark Coulter

CEO, Curtis & Coulter LLC

Thursday August 7, 2025 9:25am - 9:30am PDT

Chairperson's Remarks

9:30am PDT

Winning with a Challenger Brand - Taking on the 800lb Gorilla

Thursday August 7, 2025 9:30am - 10:00am PDT

This session will share strategy, marketing tactics, sales execution and KPI/Biz results from two past case studies where we approached things differently:

Topics Include:
- Key is taking market share/winning hearts and minds when you cannot compete with the awareness/promotional spend of the market leader.
- How should one set themselves up for success, how can one truly drive awareness/trial, how can one keep motivation and energy across their own team?
- How can one be prepared for competitive reaction from the incumbent and maintain momentum for the future?

Speakers

Ajoy Mahtab

Commercial Vice President / General Manager, Dentsply Sirona

Ajoy is an experienced General Manager with a demonstrated history of revenue acceleration and organizational growth in the healthcare industry. Skilled in Strategic Business Planning, Global Marketing, Medical Devices, Consumer health, Diagnostics, High-performance team development... Read More →

Thursday August 7, 2025 9:30am - 10:00am PDT

Session

10:00am PDT

From 0 to 3M views: How marketing can drive meaningful conversations in MedTech

Thursday August 7, 2025 10:00am - 10:30am PDT

This session is a case study on how to leverage social challenges to drive business impact: A real-life experience in Women's Health

Takeaways include:

- How did we come from being an unknown brand in the US and get a viral video with over 3.3M views in 48 hours opening a broader conversation contributing to impacting the CDC guidelines
• Build a comprehensive omnichannel marketing strategy focused on raising awareness
• Create best practices to propel your brand/solution forward continuously optimizing your communication and driving growth

Speakers

Ikram Guerd

VP of Global Marketing - Managing Director US, Aspivix

With 20 years of international experience in healthcare, marketing, and business development, I specialize in helping MedTech and FemTech companies grow, launch products, and create real impact. From go-to-market strategies to digital marketing and sales enablement, I love building... Read More →

Thursday August 7, 2025 10:00am - 10:30am PDT

Session

10:30am PDT

eMarketing 2025: How to Use Data, Strategy and Evolving Tools (including AI) to Generate Success

Thursday August 7, 2025 10:30am - 11:00am PDT

Discussion points

Creating the right team focus and strategy
Identifying the right tools for the objectives
Communication to create marketing performance efficiencies – use of tools and resources

Speakers

Michael Krachon

President, Theragenics

Michael L. Krachon brings more than 30 years’ experience of progressive growth in sales, marketing and management in the medical industry. Mr. Krachon is President of Theragenics Interventional, following previous positions at IsoRay Medical and CR Bard. Over his career Mr. Krachon... Read More →

Thursday August 7, 2025 10:30am - 11:00am PDT

Session

11:00am PDT

BREAK

Thursday August 7, 2025 11:00am - 11:30am PDT

Break

11:30am PDT

PANEL: Scrappy & Smart: High-Impact MedTech Marketing on a Lean Budget

Thursday August 7, 2025 11:30am - 12:15pm PDT

Launching innovative medical technology often means working with limited budgets and lean teams – sometimes even as a solo marketer. How do you build buzz, educate clinicians, and drive commercial success without massive resources? This panel dives into practical, proven, and scrappy strategies specifically for resource-constrained MedTech marketers. Hear from those who've successfully launched novel devices while wearing multiple hats – from content creator to demand gen lead to brand strategist. Discover how to maximize minimal spend, transform clinical data into compelling narratives, leverage digital channels and clinician voices effectively (like on LinkedIn!), and build a scalable marketing engine from the ground up using clever tools and tactics. You'll leave with actionable strategies you can implement immediately to punch above your weight and achieve significant impact.

Speakers

Reena Mishra

Head of Marketing, AngioSafe, Inc.

With over 20 years in medical device marketing, Reena has demonstrated success in product development, launching, promoting, commercializing, growing revenue and scaling the business for first-of-kind medical technologies. I've worked with both fast-paced Silicon Valley venture-backed... Read More →

Debbie Donovan

Head of Commerical Operations, Materna Medical

Hans Kaspersetz

CEO, Oralucent

Hans Kaspersetz and Executive Member of the Board of Directors at Oralucent, Hans Kaspersetz is leading the company’s mission to revolutionize oral care through its innovative light therapy technology. With over 24 years of experience in healthcare marketing, particularly in biotech... Read More →

Thursday August 7, 2025 11:30am - 12:15pm PDT

Panel Discussion

12:15pm PDT

Harnessing Al for Revolutionizing Medical Device Development and Marketing

Thursday August 7, 2025 12:15pm - 12:45pm PDT

This session will focus on how to appropriately define the product experience so AI is able to drive patient engagement

Speakers

Amit Joshipura

Chief of Staff, Global Marketing, Former Phillips

Amit Joshipura is a digital medtech marketing leader with marketing leader with 15+ years of experience across neuromodulation, wearables, cardiology, diabetes, and digital therapeutics at industry leaders like Philips, Medtronic, Dexcom, and Fitbit (Google). Proven success in developing... Read More →

Thursday August 7, 2025 12:15pm - 12:45pm PDT

Session

12:45pm PDT

Launching and Scaling an OTC Medical Device

Thursday August 7, 2025 12:45pm - 1:15pm PDT

Launching and scaling an OTC medical device In this session we’ll review how Active Skin Repair an OTC medical device built a direct-to-consumer model outside of mass retail. In this discussion we’ll review the marketing channels used to launch and scale the brand.

This session will cover:
- Launching and scaling an OTC medical device
- Understanding your customer demographic and psychographic characteristics
- Media buying and attribution

Speakers

Justin Gardner

CEO, BLDG Active

Justin Gardner brings more than 20 years in healthcare commercialization, strategic branding, and consumer health. He currently serves as Chief Commercial Officer of Human Health for Innovacyn which acquired BLDG Active, a consumer health company he was Founder and CEO of, he is also... Read More →

Thursday August 7, 2025 12:45pm - 1:15pm PDT

Session

1:15pm PDT

LUNCH

Thursday August 7, 2025 1:15pm - 2:15pm PDT

Lunch

2:15pm PDT

Implementing Digital Innovation While Leveraging Legacy Insights

Thursday August 7, 2025 2:15pm - 2:45pm PDT

Hear how a global health and wellness brand successfully implemented digital innovation while leveraging legacy insights to improve customer engagement, brand focus and commercial effectiveness. In this discussion, we will review a digital transformation journey that considers the past and future to optimize a marketing strategy for sustainable and efficient growth.

3 main bullet Points:
Building consistency and process in an established global brand
Digital transformation with lean resources and a rich history
Proving success, and optimization strategies

Speakers

Reggie Roeder

Director of Global Marketing, MiraDry, Inc

As a global marketing leader, Reggie specializes in driving high-impact brand campaigns, optimizing paid media, and ensuring consistency across global markets. As Director of Global Marketing, I lead strategic initiatives that enhance brand presence, engage both consumers and healthcare... Read More →

Thursday August 7, 2025 2:15pm - 2:45pm PDT

Session

2:45pm PDT

Using AI as a Product Manager - Developing Your Next Generation of Products

Thursday August 7, 2025 2:45pm - 3:15pm PDT

This session will focus on how we utilize new technologies including AI , but in a way that builds empathy with the customer. Also, we will discuss how to bridge the gap with clinicians.

Speakers

Shalini Chander

Director of Product Management, Align Technology

Product Leader with 15 years in health and life sciences, recognized for driving substantial revenue growth and expanding market reach through innovative strategies. Expertise in driving product development, platforms, and growth, coupled with a talent for leading cross-functional... Read More →

Thursday August 7, 2025 2:45pm - 3:15pm PDT

Session

3:15pm PDT

Unlocking the Value of VOC

Thursday August 7, 2025 3:15pm - 3:45pm PDT

This session will be covering:

Translating customer feedback into revenue
Quantifying the impact of insights
VOC best practices

Speakers

Rebecca Jenkins

Sr. Product Manager- Advanced Development, Philips

Thursday August 7, 2025 3:15pm - 3:45pm PDT

Session

3:45pm PDT

BREAK

Thursday August 7, 2025 3:45pm - 4:15pm PDT

Break

4:15pm PDT

Medtech Marketing: A Materna Medical Case Study

Thursday August 7, 2025 4:15pm - 4:45pm PDT

Speakers

Tracy MacNeal

President and CEO, Materna Medical

Tracy is a growth-minded executive creating meaningful contributions to healthcare. Specialties: Women's health, medical devices, health equity, digital health, healthcare executive, strategy, financing, Seed, Series A, Series B, Series C financing and fundraising, sales leadership... Read More →

Thursday August 7, 2025 4:15pm - 4:45pm PDT

Session

4:45pm PDT

Turn Up the Volume: Restoring Patient Voices in Med Device Marketing

Thursday August 7, 2025 4:45pm - 5:15pm PDT

We work in an industry built to help patients, yet we rarely ask them to lead the way. Too often, patient voices are translated or filtered through professional lenses that strip them of meaning. Together, Angela & Sarah have a shared vision that marketing should be by patients, with patients—not about patients.

Session Takeaways:

- Why patient-first marketing leads to stronger long-term outcomes and more qualified engagement/sales.
- How to move beyond the traditional “patient story” into meaningful co-creation across all touchpoints.
- How communication coaching and patient-professional translation closes the gap between insight and impact.

Speakers

Angela Esposito

Digital Marketing Manager- Global Ostomy, Convatec

Angela Esposito, PhD is a seasoned digital marketer with over a decade of experience in marketing, communications, and media management. With a specialized focus on healthcare marketing, influencer marketing, and UGC storytelling, Angela brings years of expertise to her role as Global... Read More →

Sarah Uran

Founder & CEO, Trusscare

Sarah Uran is a rare disease advocate and biotech professional with a neuroscience background. She transitioned from technical roles to leading business development for multiple biotech startups, now working fractionally with life sciences companies on sales, marketing, and business... Read More →

Thursday August 7, 2025 4:45pm - 5:15pm PDT

Session

5:15pm PDT

Chairperson Day One Closing Remarks

Thursday August 7, 2025 5:15pm - 5:20pm PDT

Speakers

Mark Coulter

CEO, Curtis & Coulter LLC

Thursday August 7, 2025 5:15pm - 5:20pm PDT

Chairperson's Remarks

5:20pm PDT

COCKTAIL RECEPTION

Thursday August 7, 2025 5:20pm - 6:30pm PDT

Come join us for networking drinks after Day One and mingle with the other attendees!

Thursday August 7, 2025 5:20pm - 6:30pm PDT

Cocktail Reception

9:00am PDT

Chairperson's Day Two Opening Remarks

Friday August 8, 2025 9:00am - 9:10am PDT

Speakers

Mark Coulter

CEO, Curtis & Coulter LLC

Friday August 8, 2025 9:00am - 9:10am PDT

Chairperson's Remarks

9:10am PDT

Traditional AI v Gen AI: Leverging AI to Supercharge your Marketing Strategy

Friday August 8, 2025 9:10am - 9:40am PDT

This session will look into combining the best elements of AI strategy for marketing success with your campaigns

Speakers

VJ Bala

Chief of Staff, Global Marketing, Resmed

VJ is Chief of Staff for Global Marketing at ResMed ($4.5B), leading transformation to drive MedTech growth through product commercialization, provider and consumer activation, and digital experiences to diagnose and treat chronic conditions. Recently as CMO and Marketing P&L owner... Read More →

Friday August 8, 2025 9:10am - 9:40am PDT

Session

9:40am PDT

Using Social Media Influencers to Build your Medical Device Brand

Friday August 8, 2025 9:40am - 10:10am PDT

Using social media Influencers to Build your Medical Device Brand :The impact of using influencers in social media cannot be understated, but for many (particularly in the medical device space), finding a strategy that helps build a brand authentically can be elusive.

This session covers:

Understanding the value of influencers for medical devices
Who is the ideal influencer candidate
How to best leverage them to build your brand

Speakers

Wendy Suljak

Associate Vice President, Consumer & Practice Marketing, Neuronetics, Inc

Wendy is a results-driven marketer passionate about consumer/practice/HCP marketing, brand development, and managing highly effective teams in the MedTech space.Throughout her career, I've successfully led marketing campaigns that have increased brand awareness and fostered deep connections... Read More →

Friday August 8, 2025 9:40am - 10:10am PDT

Session

10:10am PDT

Are you Solving for the Correct Variable? The Power of Reframing the Problem

Friday August 8, 2025 10:10am - 10:40am PDT

Speakers

Bobak Salahi

Manager - Portfolio Marketing, Biotronik

Bobak Salehi is the manager of clinical and scientific communications at BIOTRONIK Inc., a leader in the development and manufacturing of unique cardiovascular and endovascular solutions. With an MBA in marketing and B.S. in life sciences, Bobak has lead the creation and implementation... Read More →

Friday August 8, 2025 10:10am - 10:40am PDT

Session

10:40am PDT

BREAK

Friday August 8, 2025 10:40am - 11:10am PDT

Break

11:40am PDT

Clinical Data on Shoestring to Expand Marketing Claims

Friday August 8, 2025 11:40am - 12:10pm PDT

Situation: Milli Expanding Vaginal Dilator's Regulatory Arc: Wellness to Rx to OTC
Solution: Developed a study protocol and clinical operations POMPOM - Milli
Implementation: Recruitment strategies and metrics
Results: Used baseline data to expand marketing claims
Learnings and Next Steps: lather-rinse-repeat

Speakers

Debbie Donovan

Head of Commerical Operations, Materna Medical

Friday August 8, 2025 11:40am - 12:10pm PDT

Session

12:10pm PDT

Doing More with Less as a Start Up

Friday August 8, 2025 12:10pm - 12:40pm PDT

This session will focus on How an Early Stage Med Device Start Up Leverages ML & AI to Compete with Larger Companies

Speakers

Hans Kaspersetz

CEO, Oralucent

Friday August 8, 2025 12:10pm - 12:40pm PDT

Session

12:40pm PDT

The Power Trio: How Sales, Finance, and Marketing Win Together in MedTech

Friday August 8, 2025 12:40pm - 1:10pm PDT

Matt brings extensive experience leading sales teams at top med device companies and is passionate about the role of cross-functional collaboration in driving commercial success.

Speakers

Matt Dambeck

Chief Revenue Officer, Genesee Biomedical Inc

Friday August 8, 2025 12:40pm - 1:10pm PDT

Session

1:10pm PDT

LUNCH

Friday August 8, 2025 1:10pm - 2:10pm PDT

Lunch

2:10pm PDT

PANEL: Future Trends in Medical Device Marketing

Friday August 8, 2025 2:10pm - 3:00pm PDT

This Panel will take an overall perspective of upcoming trends and what to look out for impacting device marketing in 2025 and beyond!

Moderated By Michael Krachon of Theragenics

Speakers

Bobak Salahi

Manager - Portfolio Marketing, Biotronik

Michael Krachon

President, Theragenics

Friday August 8, 2025 2:10pm - 3:00pm PDT

Panel Discussion

3:00pm PDT

Fusing Influencer & Community Marketing for Explosive Campaigns

Friday August 8, 2025 3:00pm - 3:30pm PDT

This session will be a case study covering:

-HCP and Consumer healthcare influencers
-Healthcare communities as Influencers
-Communities full of micro and nano influencers
-Usage rights for paid media across community and modelled audiences

Speakers

Malcolm Bohm

President, StayHealthy Inc

Experienced and successful entrepreneur in clinical development, marketing and advertising for pharma, biotech, medical devices and diagnostics. I have worked in LifeSciences sector for 30 years. Founded and successfully exited three companies spanning rare diseases, data driven patient... Read More →

Friday August 8, 2025 3:00pm - 3:30pm PDT

Session

3:30pm PDT

The Role of Digital Transformation in MedDev Marketing Research

Friday August 8, 2025 3:30pm - 4:00pm PDT

This session will explore how digital tools like social listening, AI-driven insights, and advanced analytics are reshaping the MedDev marketing research landscape. How can these technologies lead to more precise and actionable insights?

Speakers

Alissa Tambone

CEO, Swell Research

Friday August 8, 2025 3:30pm - 4:00pm PDT

Session

4:00pm PDT

Chairperson's Closing Remarks & End of Conference

Friday August 8, 2025 4:00pm - 4:05pm PDT

Chairperson's Remarks