9th MedDev eMarketing Summit: Full Schedule

11:30am PDT

PANEL: Scrappy & Smart: High-Impact MedTech Marketing on a Lean Budget

Thursday August 7, 2025 11:30am - 12:15pm PDT

Launching innovative medical technology often means working with limited budgets and lean teams – sometimes even as a solo marketer. How do you build buzz, educate clinicians, and drive commercial success without massive resources? This panel dives into practical, proven, and scrappy strategies specifically for resource-constrained MedTech marketers. Hear from those who've successfully launched novel devices while wearing multiple hats – from content creator to demand gen lead to brand strategist. Discover how to maximize minimal spend, transform clinical data into compelling narratives, leverage digital channels and clinician voices effectively (like on LinkedIn!), and build a scalable marketing engine from the ground up using clever tools and tactics. You'll leave with actionable strategies you can implement immediately to punch above your weight and achieve significant impact.

Speakers

Reena Mishra

Head of Marketing, AngioSafe, Inc.

With over 20 years in medical device marketing, Reena has demonstrated success in product development, launching, promoting, commercializing, growing revenue and scaling the business for first-of-kind medical technologies. I've worked with both fast-paced Silicon Valley venture-backed... Read More →

Debbie Donovan

Head of Commerical Operations, Materna Medical

Hans Kaspersetz

CEO, Oralucent

Hans Kaspersetz and Executive Member of the Board of Directors at Oralucent, Hans Kaspersetz is leading the company’s mission to revolutionize oral care through its innovative light therapy technology. With over 24 years of experience in healthcare marketing, particularly in biotech... Read More →

Thursday August 7, 2025 11:30am - 12:15pm PDT

Panel Discussion

2:10pm PDT

PANEL: Future Trends in Medical Device Marketing

Friday August 8, 2025 2:10pm - 3:00pm PDT

This Panel will take an overall perspective of upcoming trends and what to look out for impacting device marketing in 2025 and beyond!

Moderated By Michael Krachon of Theragenics

Speakers

Bobak Salahi

Manager - Portfolio Marketing, Biotronik

Bobak Salehi is the manager of clinical and scientific communications at BIOTRONIK Inc., a leader in the development and manufacturing of unique cardiovascular and endovascular solutions. With an MBA in marketing and B.S. in life sciences, Bobak has lead the creation and implementation... Read More →

Michael Krachon

President, Theragenics

Michael L. Krachon brings more than 30 years’ experience of progressive growth in sales, marketing and management in the medical industry. Mr. Krachon is President of Theragenics Interventional, following previous positions at IsoRay Medical and CR Bard. Over his career Mr. Krachon... Read More →

Friday August 8, 2025 2:10pm - 3:00pm PDT

Panel Discussion